Sierra Smith
co-founderZorpads
The Mistake: Early on, I had a hard time filtering advice—and knowing that advice is just that, it’s advice. It’s not a command, it’s not a "you must...
If I Knew Then...
Even born leaders have learning curves. In this feature, local insiders share their wisdom and talk about mistakes that shaped their business philosophy.
Peter Dunn
PrincipalActivate Healthcare
The Mistake: Underestimating the power of the team. Years ago, I was a brand manager overseeing my first P&L of a business and a team. We were...
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Erin Zwigart
CEO and founder
Georgia CraftedThe Mistake: We’re a gift company, so the winter holidays during the fourth quarter are our busiest time. We pride ourselves on customer service....
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Angelina Lawton
Founder and CEO
SportsdigitaThe Mistake: My mistake was not spending the money to hire right. I started my company as an agency, doing one-off websites and microsites....
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Eileen Gittins
Co-founder and CEO
BossygrlThe Mistake: This mistake happened at my last company, Blurb, a self-publishing platform. I spent a decade of my life building the company. I...
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Henry Stafford
Founder and Chief Executive Officer
RevtownThe Mistake: A lack of focus on a number of different levels. My goal was more about trying to attack the world, or expanding product lines, or...
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Chad Bennett
CEO and chief architect
HEROIC.comThe Mistake: When I started this business, we lost our focus in who we were wanting to protect. We wanted to protect everybody – consumers and...
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Kevin MacCauley
CEO and founder
Upper HandThe Mistake: My background is around building a company, from conception to operation to achieving profitability as an achievable vision. The mistake...
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Adam Metcalf
Owner
Alive + WellThe Mistake: Asking too many people for advice on a certain subject. I believe it’s great to ask people their opinion but sometimes the adage of too...
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Chris Ledesma
Mayor Pro Tem
City of West SacramentoThe Mistake: During my first year as a city council member, I was caught by surprise at the number of things that come your way. You get invited to...
